As such, conversion rates are usually higher and people are more likely to pick up the phone when called by an inside salesperson. Potential customers often have a better view of inside sales because the salesperson already knows your needs and isn’t just calling out of the blue. While this is a longer sales process than blindly cold calling prospective customers, it increases the likelihood that the sales rep will be able to sell their product or service. The inside sales rep might also look up potential customers on social media or consult demographic marketing research before placing a phone call, in order to tailor their sales pitch to that customer.
For instance, a sales rep who works in the phone, cable and internet sector may see that a customer already has cable and offers them a bundled package that includes internet as well – or all three services. The sales representative has researched the customer and has a specific solution to a specific problem. Inside sales, by definition, have a longer sales cycle as this sales model takes a more thoughtful approach. These sales leads are more of an intimate relationship with trust formed over time and research. Inside sales are different because the inside sales representative finds their own prospects instead of relying on a list. In other words, all telemarketing calls are cold calls, but not all cold calls are telemarketing calls. So you may be asking: what is the difference between cold calling and telemarketing? Telemarketing is the overall sales strategy of making a high volume of cold calls, but cold calling is used in inside sales as well. Now, however, they will often use a list of numbers they purchased for a certain demographic. In the past, when telemarketing jobs were still new, telemarketers would simply call people using the phone book. These types of calls are what is known as cold calling. Telemarketing works off of the idea of volume – call enough numbers and you’ll get a sale. The top 10 telemarketing agencies now have the capacity to make millions of calls each hour. While there were only about 50 telemarketing service agencies in the United States in 1985, there were over 900 a decade later. What is a telemarketer? Telemarketing has been around since the early 80s. When it comes to telemarketing vs inside sales, here is what sets each one apart from the other, as they are both a specific type of sales call with different ways of approaching and securing customers. While both are customer-based sales techniques, each has its own specific way of gaining a new customer. Some might think that inside sales and telemarketing are two words for the same job.
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